Creating the Next Generation of Sports Fans

Future Fans offers fun and inclusive ways for young kids to learn about sports, creating new fans and helping kids bond with family and friends through a shared passion.

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Future Fans offerings are perfect for...

  • TEAMS

    Engage kids - at the stadium and in the community - with experiences that build affinity to the team and fans for the future.

  • LEAGUES

    Deliver kid-friendly experiences at tentpole events and in the community that spark excitement and foster connections to the game.

  • MEDIA

    Design engaging learning moments that introduce young kids to the rules of sports in a fun and approachable way.

  • NONPROFITS

    Enhance your programming with activities that teach and inspire through the power of sports.

Making Sports Accessible and Easy for Kids to Learn

  • At Future Fans, we make learning sports fun and easy for kids. Instead of explaining the rules of a sport directly, we embeds concepts into stories, parallen games, rhymes, and more!

    EXAMPLE: Instead of trying to explain down in football, kids play a bean bag toss game with things like 4 tries and 6 points embedded into it. It's genius and kids pick up the concepts instantly.

  • Image Icon

    Teach kids as young as 4 the key rules of a sport.

    Capture a content that highlights the joy of sports and their power to connect people.

    Bring excitement to sporting events with activities that keep young kids entertained and engaged.

Ways We Help Kids Discover Sports

  • FAN ACTIVATIONS

  • COMMUNITY PROGRAMMING

  • CONSUMER PRODUCTS

  • DIGITAL CONTENT

  • Solving a Growing Problem

    Fewer young people are becoming sports fans, and entities across the sports landscape are face an existential threat in engaging younger generations. With so many entertainment options available, it’s harder than ever to capture young kids’ attention and start the journey to lifelong fandom.

    But we’re here to help. Future Fans makes sports approachable, easy ton understand, and exiting for young kids, ensuring the next generation falls in love with the game and carries the passion forward

  • Sports Fans, % of population

    “The sports industry’s relationship
    with younger consumers is the one
    thing that keeps me up at night.”

    -Jimmy Pitaro, ESPN Chairman

See Future Fans in Action!

  • NFL EXPERIENCE AT FLAG CHAMPIONSHIPS

    Our "Circle Toss" fan activation taught young kids downs in minutes and provided some fun competition for tournament participants.

  • CINCINNATI BENGALS COMMUNITY PROGRAMMING

    The Bengals use the Future Fans Community Edition for 30-minute. Interactive programs where players visit schools to teach about football and build affinity to the team. The Bengals sold a corporate sponsorship and expanded the program in our 2nd season together.

  • FC CINCINNATI FAN FEST

    Our 'Flick Ball' tabletop game was a highlight at the FCC's summer fan event, offering an engaging activity for young kids while teaching them the difference between goal kicks and corner kicks.

  • FIRST RESPONDER BOWL FAN ZONE

    ESPN invited us to activate at the upcoming SERVPRO First Responder bowl game, bringing "Circle Toss" fan activation to kids and families in Dallas

    January 2025

Let us help you create the next generation of fans!

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